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How many Americans are considered overweight? What are some medical concerns associated with obesity?
Political Environment
Refers to the government actions, policies, and political stability of a country that can affect its business operations and markets.
Market Segments
Groups of potential customers with similar needs, preferences, or characteristics that a company targets with specific marketing strategies.
Latent Needs
Desires or requirements of consumers that they are themselves not aware of.
Consumer Buying Habits
Patterns and behaviors that consumers exhibit in the search for, purchase, use, and disposal of products and services.
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