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Contribution Margin
The difference between the sales revenue of a product and the variable costs associated with its production and sales.
Unit Contribution Margin
The amount that the sale of one unit contributes towards covering fixed costs, calculated as the sales price per unit minus variable costs per unit.
Net Income
The total profit of a company after all expenses, taxes, and costs have been subtracted from total revenue.
Advertising Campaign
A series of advertisement messages that share a single idea and theme intended to achieve specific business objectives.
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