Ex Regious State University, in Its Public Relations Materials for Prospective

question 9

Multiple Choice

Ex Regious State University, in its public relations materials for prospective students, proudly points out the accomplishments of its 96 alumni who have reached the zenith of their fields: millionaires, CEOs, and university presidents. They contrast this with Pricy Small U., a small private school, in the same town, with only 22 alumni who have reached similar levels of achievement in spite of the smaller school's greater cost.
What would be a more appropriate measure that would make the comparison fair?

• A) Compare the percentage of students who have achieved those career goals.
• B) Compare the number of students each year who have achieved those career goals.
• C) Compare the number of students and staff who have achieved those career goals.
• D) Compare the number of students who have not achieved those career goals.

Identify the different forms of discounts available (e.g., quantity, seasonal, trade, and cash discounts) and their purposes.

Understand the concept of incremental analysis in making marketing decisions.

Comprehend the role of trade discounts in the distribution channel and their effect on pricing strategies.

Recognize the use of cash discounts as an incentive for early payment by retailers to manufacturers.

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Definitions:

Distributional Errors

Mistakes made during performance appraisal processes that involve unfair distribution of ratings across employees.

Strictness Error

A bias in performance appraisal characterized by consistently rating employees more harshly than their performance deserves.

Performance Feedback

The process in which employees receive information and evaluation about their work performance from supervisors, peers, or self-assessment.