The General Social Survey (GSS), Conducted by the National Opinion

question 11

Multiple Choice

The General Social Survey (GSS) , conducted by the National Opinion Research Center at the University of Chicago, is a major source of data on social attitudes in the United States. Once each year, 1500 adults are interviewed in their homes all across the country. The subjects are asked their opinions about sex and marriage, attitudes toward women, welfare, foreign policy, and many other issues. The GSS never releases any individual responses, only percents and averages for large groups of people. This policy is called

• A) anonymity.
• B) informed consent.
• C) voluntary response.
• D) confidentiality.

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Definitions:

Unit Sales

The total quantity of items sold by a business within a specific period.

Cash Sales

Transactions in which goods or services are paid for at the time of sale with cash or its equivalent, without credit.

Credit Sales

Sales made on credit, allowing customers to purchase goods or services immediately and pay for them at a later date.

Accounts Receivable

Amounts owed to a business by its customers from sales or services provided on credit.