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Volunteers for a human performance study were randomly divided into two groups. The first group had their flexibility measured in the morning after a short meditation session while the second group had their flexibility measured in the afternoon with no previous meditation session. The flexibility scores of the two groups were compared.
In this study, the explanatory variable is:
Distribution Channels
The pathways through which a product or service is delivered from the producer to the end consumer.
Market Segmentation
The practice of categorizing a market into distinct subsets of customers with common needs or characteristics.
Brand Positioning
The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.
Logistics Supplier
A company that provides services related to the management, transportation, and storage of goods.
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