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An ad for ARCO graphite motor oil says (really) : "Based on a 95% confidence level, our tests achieved between 1% and 8.7% mileage improvement" as compared with a conventional motor oil. What does the phrase "95% confidence level" mean here?
Robert K. Merton
An American sociologist known for developing theories such as the self-fulfilling prophecy, strain theory, and the roles of social structure in scientific knowledge.
Systems Theory
An interdisciplinary theory about the nature of complex systems in nature, society, and science, which suggests that entities can be understood as cohesive wholes.
Structural-Functionalism
From a sociological standpoint, this perspective considers society as a sophisticated entity where its elements are interconnected, working collectively to ensure cohesion and balance.
Functional Explanation
An explanation based on the role or function that a particular event, behavior, or phenomenon serves within a larger system.
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