Instruction 15-14
Data on the Percentage of 200 Hotels in Each

question 56

Short Answer

Instruction 15-14
Data on the percentage of 200 hotels in each of the three large cities across the world on whether minibar charges are correctly posted at checkout are given below.
$$\begin{array} { | c | c | c | c | } \hline & \text { Hong Kong } & \text { New York } & \text { Paris } \\\hline \text { Yes } & 86 \% & 65 \% & 78 \% \\\text { No } & 14 \% & 24 \% & 22 \% \\\hline\end{array}$$ At the 0.05 level of significance,you want to know if there is evidence of a difference in the proportion of hotels that correctly post minibar charges among the three cities.
-Referring to Instruction 15-14,the expected cell frequency for the Hong Kong/Yes cell is ________.

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Definitions:

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.

Primary Data Collection

The process of gathering new and original data directly from sources through surveys, interviews, or experiments.

Behavioral Insights

Understandings drawn from the analysis of individuals' or groups' actions and decision-making processes, often used to improve policy or product design.

Marketing Research Process

An organized method for gathering, analyzing, and understanding data to guide decisions in marketing.