Instruction 14-13
the Manager of a Marketing Consulting Firm Has

question 7

Short Answer

Instruction 14-13
The manager of a marketing consulting firm has been examining his company's yearly profits.He believes that these profits have been showing a quadratic trend since 1990.He uses Microsoft Excel to obtain the partial output below.The dependent variable is profit (in thousands of dollars),while the independent variables are coded years and squared of coded years,where 1990 is coded as 0,1991 is coded as 1,etc.
SUMMARY OUTPUT
Regression Statistics
$\begin{array} { l r } \text { Multiple R } & 0.998 \\ \text { R Square } & 0.996 \\ \text { Adjusted R Square } & 0.996 \\ \text { Standard Error } & 4.996 \\ \text { Observations } & 17 \end{array}$
$\quad\quad\quad\quad\quad\quad\quad$ Coefficients
Intercept $\quad\quad\quad\quad\quad 35.5$
Coded Year $\quad\quad\quad\quad 0.45$
$\begin{array} { l l } \text { Year Squared } & 1.00 \end{array}$
-Referring to Instruction 14-13,the fitted value for 1995 is ________.

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Definitions:

Offering

Refers to a product or service provided by a business to its customers.

Ability

The possession of the means or skill to do something. In a professional context, it often refers to the competence or proficiency to perform a specific task or role.

Environmental Forces

External factors such as social, economic, political, and technological elements that can affect the operations and success of an organization.

Marketing Activities

Encompasses all actions and strategies employed by a company to promote and sell its products or services.