Instruction 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 156

True/False

Instruction 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot".The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-7,the company officials can conclude that there is sufficient evidence to show that the series of television advertisements are less successful than the typical ad using a level of significance of 0.01.

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Definitions:

Prices Quoted

The stated prices for goods or services offered to customers, which can be subject to negotiation or change.

Percentage

A proportion or share in relation to a whole, typically expressed as a fraction of 100.

Term Bond

A type of bond that has a specific maturity date on which the principal or par value is repaid to the investors.

Face Value

The nominal or original value of a security or financial instrument as stated by the issuer, unrelated to its market value.