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Instruction 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 93

Multiple Choice

Instruction 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot".The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-7,the parameter the company officials is interested in is

Definitions:

Drive-Reduction Theory

A theory in psychology that proposes that psychological needs create an aroused state that drives an organism to reduce that need by engaging in some behavior.

Biological Factors

Refer to the genetic, neurological, and physiological conditions that affect human behavior and mental processes.

Ventromedial Hypothalamus

A region of the brain that regulates hunger and satiety signals, playing a key role in body weight and eating behavior.

Lateral Hypothalamus

A region of the hypothalamus in the brain known to control hunger and thirst mechanisms.