Instruction 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 112

Short Answer

Instruction 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot".The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-7,state the null hypothesis for this study.

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Definitions:

Achievers

Individuals or groups known for successfully reaching goals or accomplishing tasks.

Career Choice

The process of deciding on a path or specific occupation to pursue as one's profession.

Peer Group

A group of individuals, usually of similar age, background, or social status, who associate with each other and may exert influence on one another.

Common Interest

A shared concern or passion among a group of individuals, which often serves as a basis for communal activities or discussions.