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Instruction 8-7 After an Extensive Advertising Campaign,the Manager of a Company Wants

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Instruction 8-7
After an extensive advertising campaign,the manager of a company wants to estimate the proportion of potential customers that recognise a new product.She samples 120 potential consumers and finds that 54 recognise this product.She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Instruction 8-7,95% of the time,the sample proportion of people that recognise the product will fall between 0.36 and 0.54.


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Experiences

The process of being directly involved in and affected by events or activities, leading to the acquisition of knowledge or skills.

Behavioural Economics

A field of study that analyzes the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Consumer Economics

A branch of economics that deals with the study of how individuals make decisions to allocate their resources over consuming goods and services.

Standard Of Living

The degree of wealth, comfort, material goods, and necessities available to a certain socioeconomic class or geographic area.

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