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Instruction 8-14
A sales and marketing management magazine conducted a survey on salespeople cheating on their expense reports and other unethical conduct.In the survey on 200 managers,58% of the managers have caught salespeople cheating on an expense report,50% have caught salespeople working a second job on company time,22% have caught salespeople listing a "strip bar" as a restaurant on an expense report,and 19% have caught salespeople giving a kickback to a customer.
-Referring to Instruction 8-14,construct a 95% confidence interval estimate of the population proportion of managers who have caught salespeople working a second job on company time.
Demographic
Statistical characteristics of a population, such as age, gender, income, and education, used to identify and analyze market segments.
VALS Typology
A psychographic segmentation tool developed to classify consumers based on their values, attitudes, and lifestyles, helping marketers to tailor their strategies.
Achievers
Individuals who are goal-oriented and motivated to meet or exceed a set standard of excellence.
Experiencers
Consumers who prioritize experiences and sensations, often seeking new and exciting products or activities.
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