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Instruction 7-5 The Manager of the Customer Service Division of a Major

question 21

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Instruction 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Instruction 7-5,if a customer survey questionnaire is included in all the DVD players made and sold by the company over the past 12 months,this method of collecting data will most likely suffer from


Definitions:

Existing Market

A market where products or services are already available and where a business may face competition upon entry.

Product Line

A group of closely related products that are treated as a unit because of similar marketing strategy, production, or end-use considerations.

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