Instruction 7-5 The Manager of the Customer Service Division of a Major

question 112

Multiple Choice

Instruction 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Instruction 7-5,which of the following methods of collecting data is NOT likely to produce a higher response rate?

• A)Personal interview.
• B)Mail survey.
• C)Telephone interview.
• D)None of the above.

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Definitions:

Perfect Competitor

An idealized market structure in which many firms sell identical products, there is free entry and exit, and all buyers and sellers are fully informed, leading to efficient outcomes.

MC = MR

In economics, the principle that profit maximization occurs when marginal cost (MC) equals marginal revenue (MR), guiding firms in their production decisions.

Telecommunications Act

Legislation enacted to regulate the telecom industry, often aimed at promoting competition, innovation, and consumer protection.

Wholesale Rates

Prices charged for goods in large quantities, typically lower than retail prices and offered to retailers or other businesses rather than individual consumers.