Instruction 7-5 The Manager of the Customer Service Division of a Major

question 102

Multiple Choice

Instruction 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Instruction 7-5,if there are 4 different brands of DVD players made by the company,the best sampling strategy would be to use a

• A)a systematic sample.
• B)a stratified sample.
• C)a simple random sample.
• D)a cluster sample.

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Definitions:

Partial Reinforcement Effect

The greater resistance to extinction of an instrumental or operant response following intermittent rather than continuous reinforcement during acquisition.

Frustration Theory

A psychological concept suggesting that frustration, or the blocking of goal achievement, leads to aggression or other antisocial behaviors.

Contingency Management

A type of behavioral therapy based on the principle of reinforcing desired behaviors with rewards while not reinforcing or punishing undesirable behaviors.

Drug Abstinence

Refers to the deliberate avoidance of drug use or the cessation of consuming substances after a period of regular intake.