What Is Conformity,and How Has It Been Studied in the Lab

question 128

Essay

What is conformity,and how has it been studied in the lab? What are two types of forces that may lead to conformity? What factors decrease the likelihood that someone will conform?

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Definitions:

Monopoly Position

A situation in which a single company or entity exclusively controls a significant portion of the market for a particular product or service.

Trade Secrets

Confidential business information which provides an enterprise a competitive edge, and which is protected from disclosure by law.

Fast-Second Strategy

a business approach where companies wait to observe the successes and failures of innovators before entering the market with a more refined and potentially more competitive offer.