An Inventor Devises a Revolutionary Type of Trap,but Has a Difficult

question 53

Multiple Choice

An inventor devises a revolutionary type of trap,but has a difficult time selling her idea because the animals that can be caught by the trap are extinct.Why would the inventor's creation fail to satisfy the definition of creativity?

• A)The aspect of novelty has not been met.
• B)The cost would be prohibitive.
• C)It has no valid application.
• D)It doesn't lead to the generation of other unique ideas.

Recognize the importance of sensory marketing and its impact on consumer experiences.

Identify the influence of color on consumer perceptions and behaviors.

Acknowledge the effect of marketers in shaping sensory experiences and perceptions.

Understand the legal aspects of sensory elements in marketing such as trade dress and copyright.

---

Definitions:

Muscular Physique

Describes a body type characterized by well-developed muscles, often resulting from intense physical training and a specific diet.

Self-Esteem Crisis

occurs when an individual experiences a significant decrease in confidence and self-worth, often triggered by perceived failures or criticism.

Social Crutch

An object or activity used to alleviate social anxiety or facilitate social interactions.

Symbolic Self-Completion Theory

A psychological theory suggesting that people who have an incomplete self-definition in a certain area strive to acquire social symbols associated with the desired identity to appear complete.