Examlex
How are primacy and recency effects best explained?
Generation X
A demographic group referring to people born approximately between the early-to-mid 1960s and the early 1980s, characterized by their experiences during the rise of mass media and digital technology.
Social Security
A governmental program designed to provide financial assistance to people in need, such as the retired, disabled, or unemployed.
Baby Boomers
The demographic group born approximately between the years 1946 and 1964, known for its significant impact on economics, politics, and culture.
Immediate Marketing Environment
This refers to the factors directly influencing a company's capability to serve its customers, including suppliers, intermediaries, customers, competition, and the public.
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