A Researcher Who Is Trying to Develop a Test of Musical

question 28

Multiple Choice

A researcher who is trying to develop a test of musical aptitude is overheard to say,"I want to make sure that the test that I am developing gives similar results time after time." Which term best captures this goal?

• A)validity.
• B)reliability.
• C)generalizability.
• D)standardization.

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Definitions:

Adidas

A multinational corporation that designs and manufactures sports shoes, clothing, and accessories, known for its high-quality athletic and lifestyle products.

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty towards the brand.

Calculated

Pertains to something determined through the use of mathematical methods or a process of careful thought and consideration.

Generic Brands

Products that are sold under a retailer’s brand name rather than a manufacturer’s brand name, usually at a lower price and with simpler packaging.