A Psychological Test That Measures What We Intend It to Measure

question 144

Multiple Choice

A psychological test that measures what we intend it to measure is said to be

• A) valid.
• B) normed.
• C) standardized.
• D) reliable.

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Definitions:

Sales Promotion

Sales promotion consists of short-term incentives to encourage the purchase or sale of a product or service.

Long Term

Referring to an extended period of time, often focusing on strategic planning, investments, or goals that will take several years to achieve.

Customer Interest

The preferences, needs, and desires of consumers that influence their purchasing decisions.

Marketing Channels

The pathways through which goods and services flow from producer to the end consumer.