Changes You Have to Make to a PowerPoint Presentation May

question 90

Multiple Choice

Changes you have to make to a PowerPoint presentation may include ____.

• A) adding effects to photos
• B) altering the colors of photos
• C) altering the colors of illustrations
• D) updating visual elements displayed on a slide

Grasp the steps of the consumer decision-making process.

Understand the importance of marketing research for small businesses and its role in responding to competition and changing conditions.

Differentiate between internal and external influences on consumer behavior.

Understand the concept of primary, secondary, and tertiary data within marketing research.

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Definitions:

Scientific Approach

A methodical process used for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge, based on empirical or measurable evidence.

Theory X

A management theory assuming employees are inherently lazy and will avoid work if they can, necessitating control and coercion by managers.

Theory Y

A management concept suggesting that employees are inherently motivated to work and will show high levels of creativity and responsibility if given the chance.

Model of Communication

A theoretical framework that describes how information is transmitted and received between communicators.