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Customer Intimacy Strategy
A business strategy focusing on highly personalized and specialized products or services to build close relationships with customers.
Small Segments
Divisions within a market that target a specific demographic or niche audience.
Peter Drucker
A highly influential management consultant, educator, and author, known as the father of modern management for his extensive works and principles on business management.
Customer Needs
The explicit and implicit factors that a customer seeks to fulfil when buying a product or a service.
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