How Long Do the Contents of the Sensory Store Normally

question 88

Multiple Choice

How long do the contents of the sensory store normally last?

• A)less than one second
• B)about four to twenty seconds
• C)about five to nine minutes
• D)up to a lifetime

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Definitions:

Advertisement Wear-out

A phenomenon where an advertisement loses its effect on the audience due to excessive exposure.

Halo Effect

A cognitive bias where an individual's overall impression of a person influences their feelings and thoughts about that person's character.

Central Route

denotes a pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to cognitive processing that can influence attitudes strongly and durably.

Advertisement Wear-out

The decline in advertising effectiveness that occurs when an audience becomes overly familiar with a campaign, leading to decreased attention and response.