The Presentation of an Aversive Stimulus Following a Particular Operant

question 153

Multiple Choice

The presentation of an aversive stimulus following a particular operant response is called:

• A)negative reinforcement.
• B)discrimination training.
• C)aversion conditioning.
• D)punishment.

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Definitions:

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A marketing strategy that uses short-term incentives to encourage the purchase or sale of a product or service.

Consideration Stage

A phase in the buyer's journey where potential customers evaluate the benefits and drawbacks of different options before making a purchase decision.

Direct Marketing

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Customer Journey

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