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A Gradual Process in Which Individuals Escalate Their Commitment to a Course

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A gradual process in which individuals escalate their commitment to a course of action to justify their investment of time,money,or effort is called:


Definitions:

Mass Customization

A strategy of producing goods and services to meet individual customer needs with near mass production efficiency.

Product Dissatisfaction

The negative feeling or reaction a customer has towards a product that fails to meet their expectations or needs.

Price Fixing

A practice where companies conspire to keep prices at a certain level, often higher than would naturally occur in a competitive market, which is illegal in many jurisdictions.

Poor Service

Substandard service delivery that fails to meet customer expectations or requirements.

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