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When Words Are Paired with Objects or Other Words That

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When words are paired with objects or other words that already elicit some emotional response,they may come to elicit that response.This would be an example of:


Definitions:

Real Rate of Return

The yearly rate of return on an investment, corrected for price changes stemming from inflation or external factors.

Annual Interest Rate

The percentage of the principal that is paid as interest to the lender over the course of one year, not accounting for compounding.

Value at Risk (VaR)

Measure of downside risk. The loss that will be incurred in the event of an extreme adverse price change with some given, typically low, probability.

Standard Deviation

A statistical measurement that sheds light on historical volatility.

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