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In Chapter Six,we learned that some taste preferences,such as a liking for sweets,are universal,a part of our evolutionary heritage.Others are a matter of culture.When Thurston attends a dinner at a Japanese restaurant he is fascinated as the chef prepares the food on a grill in front of him.When the appetizers are served,Thurston enjoys the raw oysters,but he cannot imagine eating the raw sea urchins and raw octopus that his friends are savoring.Use learning theory to explain the differences between Thurston's taste in foods and that of his friends.
Qualitative Research
A research method focusing on observing, describing, and interpreting patterns of behavior, culture, and experience from the perspectives of those being studied.
Unobtrusive Measures
Research methods that rely on existing sources and where the researcher does not intrude upon or disturb the social setting or its subjects.
Comparative Historical Research
Research that uses existing sources to study relationships among elements of society in various regions and time periods.
Content Analysis
A research technique for systematically analyzing texts or media messages to identify patterns and draw inferences.
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