Our First Chapter Pointed Out the Difference Between Basic Psychology

question 225

Essay

Our first chapter pointed out the difference between basic psychology and applied psychology.Distinguish between these two terms.Chapter Six notes that consumer products are sometimes designed with little thought for visual principles such as those formulated by the Gestalt psychologists.Describe some ways in which knowledge of Gestalt principles could be applied to the design of consumer products.

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Definitions:

Nondirective Question

A question that opens up two-way communication by beginning the question with who, what, where, when, how, or why.

Closed-Ended Question

A question format that limits respondents to a predetermined set of responses, typically "yes" or "no", facilitating straightforward answers or data gathering.

Shock Approach

An approach that uses a question designed to make the prospect think seriously about a subject related to the salesperson’s product.

Thin-Slice Judgments

Quick assessments made based on limited information, often used in forming first impressions.