Which Variable Does the Experimenter Manipulate

question 315

Multiple Choice

Which variable does the experimenter manipulate?

• A)the control variable
• B)the confounding variable
• C)the independent variable
• D)the dependent variable

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Definitions:

Evaluative Criteria

The various dimensions, standards, or attributes that consumers consider when judging the merits of competing options.

Consideration Set

A group of brands or products that a consumer views as viable options to fulfill a specific need or desire.

Subjective Attributes

Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.