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The Vertical Thinking Method Is a Deliberate Process and Set

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The vertical thinking method is a deliberate process and set of techniques for generating new ideas by changing an individual's or team's way of perceiving and interpreting information.


Definitions:

Analogy Marketing

A marketing strategy that involves drawing comparisons between similar concepts, products, or services to explain or promote a product.

Trial Closes

Techniques used by salespeople to gauge a prospect's interest or readiness to buy, typically by asking indirect questions or making suggestions that prompt the prospect to reveal their level of interest.

Memorized Sales Presentation

A memorized sales presentation is a scripted pitch that a salesperson has learned by heart to deliver to potential buyers.

Visual Aids

Tools and materials, such as slides, videos, and models, designed to enhance audience understanding of a presentation's key points.

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