A Five-Member Team in the Marketing Department Was Developing a Marketing

question 135

Multiple Choice

A five-member team in the marketing department was developing a marketing plan for a new product.They had spent almost a half-hour trying to come up with a catchy theme for an advertising effort,with little progress.In a moment of silence,Josh turned to Kara and said,"Kara,you haven't had much to say yet this morning,and you often give us excellent ideas.What do you think we should do? Kara replied: "I really can't think of anything else.I can support any of the ideas that have been suggested so far.They all seem reasonable." In this case,Kara was engaging in ____ behavior.

• A) avoiding
• B) blocking
• C) encouraging
• D) following

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Definitions:

Market Structures

The classification of markets based on the competition level and the nature of product differentiation among firms within an industry.

Retained Earnings

are the portion of a company's profits that are held back and not distributed to shareholders as dividends, often reinvested in the business.

R&D

Short for Research and Development, it refers to the activities undertaken by companies or governments in the innovation and improvement of products and technologies.

Oligopolists

Firms or entities that are part of an oligopoly, a market structure characterized by a small number of large firms that have significant control over market prices and competition.