A Five-Member Team Was Working on a Marketing Plan for a New

question 84

Multiple Choice

A five-member team was working on a marketing plan for a new product.They had spent almost a half-hour trying to come up with a catchy theme for an advertising effort,with little progress.In a moment of silence,Tyler turned to Jared and said," Jared,you haven't had much to say yet this morning,and you often give us excellent ideas.What do you think we should do? Jared replied: "I haven't got a clue.You guys can do whatever you want." In this case,Jared was engaging in ____ behavior.

• A) avoiding
• B) harmonizing
• C) information giving
• D) blocking

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Definitions:

Expert Sales Associates

Highly knowledgeable and skilled retail employees, proficient in assisting customers and enhancing the shopping experience.

Manufacturer

A company or individual engaged in the production of goods utilizing raw materials, components, or assemblies, often on a large scale.

Category Killer

A specialist that offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing.

Staples

Basic or essential goods that are widely used and regularly purchased, such as food, clothing, and hygiene products.