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The Five Common Errors of Person Perception During the Employment

question 12

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The five common errors of person perception during the employment interview process: similarity error,contrast error,overweighting of negative information,race,gender,and age bias,and first-impression error.


Definitions:

Aida Model

A marketing model that outlines the four stages a consumer goes through before making a purchase: Awareness, Interest, Desire, Action.

Integrated Marketing Communications

A strategic approach that combines multiple marketing tools and channels to present a consistent message to the target audience, maximizing impact.

Level Of Interest

The degree of curiosity, attention, or enthusiasm that a person or market shows towards a product, service, or subject.

Communication Channels

The mediums through which information is transmitted from a sender to a receiver, including digital, print, and verbal forms.

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