According to Learning from Experience: Jim Sinegal,the Cofounder,president,and CEO of Costco

question 171

Multiple Choice

According to Learning from Experience: Jim Sinegal,the cofounder,president,and CEO of Costco Wholesale,believes that customers shop at Costco for/because

• A) there is plenty of parking
• B) convenience
• C) quality
• D) price

Understand the core principles and techniques in personal selling.

Recognize the role of sales support roles and how they differ from other sales positions.

Comprehend the impact of digital technologies on the sales process and customer interaction.

Identify the various stages in the personal-selling process and strategies for each.

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Definitions:

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