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In Learning from Experience: Indra Nooyi,the CEO of PepsiCo,has seen that one of the ways to inspire people is by having a vision that everyone can get behind.At PepsiCo,that vision is "Performance with as Passion."
Persuasion
The process of influencing someone's beliefs, attitudes, or behaviors through communication.
Persuasion Knowledge Model
A framework describing how people develop and use knowledge about persuasion to interpret and engage with persuasive messages.
Personal Outcome
The specific result or consequence experienced by an individual as a result of their actions or decisions.
Martyrdom Effect
The phenomenon where individuals may place a higher value on goals or goods that they suffer for or put significant effort into attaining.
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