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Outsiders are more likely to deploy strategies that lead their firms to underperform their competitors.
Potential Buyers
Individuals or entities that are considered likely or inclined to purchase goods or services.
Four-Step Plan
A structured approach to problem-solving or project management that typically involves stages such as preparation, planning, implementation, and evaluation.
Behaviourally Targeted
Advertising or marketing strategy that uses individuals' behavior, such as their web browsing activities, to tailor ads specifically to them.
Attractive Features
Characteristics or aspects of a product, service, or person that make them appealing to potential customers or audiences.
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