Internal Interests Can Sabotage Effective Resource-Allocation Decisions

question 11

True/False

Internal interests can sabotage effective resource-allocation decisions.

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Definitions:

Propensity Models

Statistical techniques and models used to predict the likelihood that individuals will perform a certain action, like making a purchase or clicking a link.

Cluster Analysis

A statistical method used to group objects or data points in such a way that those within the same group are more similar to each other than to those in other groups.

Influencers

Individuals with the ability to impact others' buying decisions through their authority, expertise, standing, or relationship with the audience.

Social Listening

The process of monitoring digital conversations to understand what customers are saying about a brand or industry online.