Examlex
A balanced scorecard links all performance metrics to the firm's strategy.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the merit of the message.
Cognitive Structures
Cognitive structures are mental frameworks or patterns that guide individuals in understanding the world, organizing information, and making sense of experiences.
Dishonest
Lacking honesty or integrity; prone to lie, cheat, or deceive.
Insincere
Lacking honesty and genuine feelings; not expressing true intentions.
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