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The drivers behind many of today's alliances assume that a firm possesses the ability to manage the benefits of product performance and market position.
Private Speech
Self-directed speech that individuals, especially children, use to guide their own actions and thoughts, playing a key role in cognitive development according to Vygotsky.
Imaginary Audience
A psychological concept where an individual believes that his or her behavior is constantly being watched and judged by others, often seen in adolescence.
Adolescent Egocentrism
A characteristic of adolescence involving difficulty distinguishing between one's own perspective and someone else's perspective.
Naive Idealism
A worldview characterized by the belief in a perfect or ideal scenario, often without considering practical limitations or the complexity of real situations.
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