Horizontal Alliances Improve Value to Customers by Making It Possible

question 154

True/False

Horizontal alliances improve value to customers by making it possible for alliance partners to respond more quickly to market changes.

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Definitions:

Evaluating

The process of assessing or appraising the performance, value, or condition of an entity or component.

Capital Investment Analysis

The process of assessing the viability and potential return on investments in long-term assets.

Fixed Assets

Physical resources that are owned and used by a business and are permanent or have a long life; long-term or relatively permanent tangible assets such as equipment, machinery, buildings, and land that are used in normal business operations.

Investments

Assets purchased for the purpose of generating income or profit, including stocks, bonds, and real estate.