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With the Exception of Wal-Mart and GE, the Mix of Top

question 103

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With the exception of Wal-Mart and GE, the mix of top global firms is clearly clustered among all but which of the following industries?


Definitions:

Transnational

Pertaining to activities, operations, or companies that extend beyond or operate across national boundaries.

Global Brand

A brand that is recognized and available across many countries and cultures around the world.

Centrally Coordinated

Managed or organized from a main, central point of control, often referring to efforts or strategies in organizations.

Marketing Programs

Comprehensive plans that integrate various marketing strategies and activities to effectively promote products or services and achieve business objectives.

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