What Question Must Managers Ask Concerning the Relationship Between Economic

question 78

Multiple Choice

What question must managers ask concerning the relationship between economic logic and international strategy?

• A) Which geographic areas will we enter?
• B) How does our international strategy contribute to the economic logic of our business and corporate strategies?
• C) How does being international make our products more attractive to our customers?
• D) Which international market-entry strategies will we use?

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Definitions:

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Undifferentiated Targeting Strategy

A marketing approach where a company decides to ignore market segment differences and appeal to the whole market with one offer or product.

Mass-Marketing

Mass-marketing refers to a marketing strategy that aims to appeal to a large audience by using channels that reach a wide and diverse group of consumers simultaneously.

Segmenting And Positioning

The process of dividing a market into distinct groups of buyers and tailoring marketing strategies to meet their needs.