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The Geographically Diversified Firm Must Learn to Ensure That the Benefits

question 186

True/False

The geographically diversified firm must learn to ensure that the benefits of being international outweigh the added infrastructure costs.


Definitions:

Availability Heuristic

A cognitive shortcut based on the first examples that pop into someone's mind when considering a particular topic, concept, approach, or choice.

Ease of Retrieval Effect

A psychological phenomenon where the ease with which information can be retrieved from memory influences judgments of its frequency or importance.

Representative Heuristic

A mental shortcut used in decision-making, where the likelihood of an event is estimated based on how similar it is to the stereotype of the event.

Correspondent Inference

The process by which observers infer the stable dispositions of others from their observed behavior, particularly when the actions are non-common or unexpected.

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