When Executives Embark on Diversification Because They Desire to Build

question 38

Multiple Choice

When executives embark on diversification because they desire to build a larger company, they are said to be engaging in ________.

• A) risk reduction
• B) empire building
• C) dominant logic
• D) scope building

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Definitions:

Differential Reinforcement

A technique in behavior analysis and modification that reinforces specific behaviors while withholding reinforcement for other behaviors.

DRL

Differential Reinforcement of Low Rates, a behavior modification technique aimed at reducing undesirable behaviors by rewarding lower frequencies of those behaviors.

DRI

Differential Reinforcement of Incompatible behavior, a behavior modification technique used to encourage desirable behavior by only reinforcing behaviors incompatible with unwanted ones.

DRA

Differential Reinforcement of Alternative behavior is a technique in behavior therapy that involves reinforcing a desirable behavior in place of an undesirable one.