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The Extent to Which a Firm Participates in Related Market

question 98

Multiple Choice

The extent to which a firm participates in related market segments or industries outside its existing value-chain activities is called ________.


Definitions:

Non-Obvious

In the context of patents, it refers to an invention that is not evident to someone with ordinary skill in the particular field of the invention.

Patent

A legal document granting the holder exclusive rights to an invention, design, or process for a certain period.

Obvious

Easily perceived or understood; clear, self-evident, or apparent.

Trade Dress

The visual appearance of a product or its packaging that signifies the source of the product to consumers.

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