What Are the Two Ways in Which a Firm May

question 154

Short Answer

What are the two ways in which a firm may increase its horizontal scope?

---

Definitions:

Consumer Bill of Rights

A set of principles and guarantees that protect consumers' rights in the marketplace, including the right to safety, to be informed, to choose, and to be heard.

Caveat Emptor

A Latin phrase meaning "let the buyer beware," indicating that the responsibility for due diligence on a purchase lies with the consumer.

Caveat Emptor

A principle in commerce that places the responsibility on the buyer to perform due diligence before making a purchase.

Principle

A fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.