Successful Strategies Increasingly Require That Firms Change the Rules of the Game

question 134

True/False

Successful strategies increasingly require that firms change the rules of the game.

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Definitions:

Economic Needs

The buyer’s need to purchase the most satisfying product for the money.

Stimulus-response Model

A sales model based on the belief that certain stimuli can elicit predictable responses from consumers, guiding sales tactics.

Black Box

The unobservable, internal process taking place within the mind of the prospect as he or she reaches a decision whether or not to buy.

Product Advantage

The unique benefits or features that make a product superior to competing offerings in the eyes of the target market.