Examlex
Any firm that invests in resources and capabilities that support innovation and not retaliation may be only prolonging its inevitable demise.
Ethnocentricity
The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a dismissive or derogatory view towards other cultures.
Reverse Marketing
A strategy where the consumers' needs drive the marketing process, and companies aim to satisfy those needs rather than pushing products.
Load Factor
In the context of transportation, it is the ratio of passenger-kilometers traveled to the total capacity available, or in energy, it is the ratio of actual energy used to the potential energy that could be used over a specific period.
Paying Customer
An individual or entity that purchases goods or services, contributing to a business's revenue.
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