A Strategy That Targets the Least Desirable of Incumbents' Customers

question 46

Multiple Choice

A strategy that targets the least desirable of incumbents' customers is referred to as ________.

• A) mid-term disruption
• B) high-end disruption
• C) low-end disruption
• D) hybrid

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Definitions:

Understand User

The process of gaining deep insights into consumer behaviors, needs, and motivations to improve user experience.

Relational

refers to dynamics or processes concerning the ways in which two or more entities relate or connect to each other.

Branding Approach

A strategy or method by which a company establishes its brand identity and differentiates itself from competitors.

Visual Assets

Refers to any visual content used by a company for marketing and branding purposes, including images, videos, infographics, and logos.